This UX redesign is meant to improve usability and make commuters choose the official Metro app instead of their current choices. This redesign includes new features and a completely revamped navigation service.
Redesign of Metro Madrid App.
Metro Madrid has an outdated app. Users refuse to use the official app and use Google Maps and Citymapper instead.
UX research shows flaws such as tiny buttons, lack of maps…
A full research with a given User Persona to create the optimal experience. Revamping of the UI, simplifying elements and adding some new features.